Battle against Adulteration in Spices under Swasthya Bengal Program, West Bengal
The objective of the project was to strengthen awareness and educate Homemakers /Decision makers of households, Retailers, Whole sellers, other related Food Business Operators, Consumers, and others in West Bengal through sensitisation programs about adulteration in spices and its ill effects and bring about an impactful change in their buying and consumption patterns.
FICSI conducted awareness session for housewives, shopkeepers and retailers related to adulteration in ground spices, hygienic practices pertaining to packaged and labelled food and labelling information present on labelled and packaged food. Demonstration tests were exhibited for the consumers and retailers to do rapid adulteration tests at household level. The launch event for awareness sessions were conducted at Durgapur and Bagnan cities of West Bengal with one Base Line Survey and one End Line Survey for Durgapur and Bagnan. Drawing competition was held for children in different categories – 3rd to 5th std., 6thto 8th std. and 9th to 12th std to get the concept of food safety among children. The launch event was followed by eight awareness session at different locations - Seherabazar, Monteswer, Durgapur and Bagnan . Draft report of baseline survey had been submitted. The final End line report will include outcome/impact evaluation parameters like number of participants, feedback from participants, photographs and testimony from stakeholders, enhancement of knowledge of sample participants on preventing use of adulterated spices is to be submitted at the end of project in March.