Ms. Shrishti Shaw & Mr. Kanupradeep Subramanian
Interestingly, WIMWI Foods is a tribute to IIMA, as it is an acronym for "Well-Known Institute of Management in Western India—something students and alumni often refer to the institution as. Inspired to build an enterprise providing Indians with healthy food products, the gourmands decided to curate products from across the globe to make this process even more scintillating on the palate. As a team with a combined experience of zero years in the food industry, they foresaw two major challenges to building a self-sustainable business. The ﬁrst was on the manufacturing side of things like capacity planning, Capex management, batch planning, shelf-life management, and the most critical risk—the danger of underutilizing capacity. The second hurdle they anticipated was in distribution—channel costs, working capital management, credit management, inventory management, pricing, and trade margins.