Mr. Nitin Saluja
They discovered that India was predominantly a tea-drinking country, consuming 30 cups of tea for every cup of coﬀee. At the same me, they found that more than 1,500 cafes existed for coﬀee—and none for tea. "The value of tea consumed in the country today can be estimated at roughly Rs1 trillion; yet most of this was inconsistent or unhygienic and not what the customer was looking for. It was an idea whose me had come, given the sheer size of the opportunity. This was no easy task as it required the creation of a new category. The acceptance of tea outside of homes was a daunting task. It took two years of thorough research to ﬁgure out consumer preferences that included a survey of people on the ground. Today, Chaayos operates in six cities (Delhi, Mumbai, Gurugram, Noida, Ghaziabad, Chandigarh) with 53 cafes. The promoter duo is confident of having a total of 70 outlets by March. Their focus is on serving “Meri Wali Chai”, a chai made exactly to their customers' liking the minute they place their order- be it an adrak tulsi kadak chai or a paani kam elaichi cinnamon chai.